Tomorrow’s Customer – How Will You Win Them Over?

18 Mar, 2010 By: Zain Raj+
A few weeks ago, I had the pleasure of attending and speaking at the NRF’s Retail Innovation & Marketing Conference in San Francisco. Not surprisingly, everyone was talking about the tremendous impact the digital world has on retail marketing (and marketers). I addressed this topic in my presentation,… Read More
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Poor Customer Service – Dulling the Sheen on an Otherwise Lustrous Brands

10 Feb, 2010 By: Zain Raj+
These past couple of weeks, I have been dealing with customer service issues with two separate companies. While they are both very successful, very different brands, my experiences have been equally unpleasant. In my mind, as a customer, these events have essentially taken the “shine” off two otherwise “shiny” brands. Read More
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A New Approach To Innovation?

08 Dec, 2009 By: Zain Raj+
I bumped into an old friend last week at La Guardia. Found that he now heads an innovation team at a leading marketing services company. We ended up talking about some of their innovations and what other companies (he benchmarks) have been doing. I found his perspective very interesting. According… Read More
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The Smarter Approach To Marketing

23 Nov, 2009 By: Zain Raj+
Just saw a news story on Ad Age. It is titled “Will Retailers or Consumers Come Out on Top on Black Friday?” The story references how Sears, Kmart and other retailers have begun holiday sales ahead of time as shoppers start early, searching for deals. According… Read More
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Euro RSCG Discovery Awarded in DMA Challenge ‘09

20 Nov, 2009 By: Zain Raj+
I experienced a very proud moment at this year’s DMA Conference in San Diego. This moment was watching my extremely talented analytics team at Euro RSCG Discovery receive an award at the 2009 DMA Analytics Challenge. We took home second place in this year’s DMA Challenge competition. This was… Read More
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Frequency vs. Loyalty: What’s the right answer?

16 Nov, 2009 By: Zain Raj+
The issue of customer loyalty and the role of loyalty marketing continues to be a big issue being discussed in almost every company right now. With smaller budgets, smaller marketing departments and a focus on customer retention, it is no surprise that marketers are trying to figure this out. A… Read More
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