Not surprisingly, the 2009 Retail Advertising Conference was a huge success. This year, the conference was held in Las Vegas for the first time ever. (Unfortunately for me, Las Vegas was only slightly warmer than Chicago last week). It was great to experience the event amid new scenery. The change… Read More

In today’s challenging economic environment, it is more important than ever to address the issues that matter most to your customers. Now is the time to pay close attention to their changing behaviors and react appropriately. In fact, a new report from Forrester Research shows that customer experience is… Read More

“He who learns but does not think, is lost! He who thinks but does not learn is in great danger.” – Confucius As a frequent conference attendee and speaker, I thought I would focus on the value of these types of events for this week’s post. There are many… Read More

Everyone knows that young people – especially students – center their lives around the internet. This is old news. In fact, today’s average student got their first email address at the age of 13 and currently has a mean number of 2.4 email addresses, according to the eROI Student Survey. Read More

According to the Annual Marketing Survey by Alterian, companies will continue to invest heavily into online marketing in 2009, but less than half of marketers plan to use analytics to measure their campaigns. Online direct marketing will also increase this year, with 62% of organizations planning an increase in that… Read More

For the last few months, retail industry experts and research firms have been predicting some pretty grim holiday sales numbers. It is no secret that our country is experiencing tough economic times. However, this “Black Friday” surprised many with an increase in sales of 3 percent from last year, according… Read More