If A Customer Behaves In The Forest And No One Is Around To Analyze It…

31 Jan, 2009 By: Zain Raj+
According to the Annual Marketing Survey by Alterian, companies will continue to invest heavily into online marketing in 2009, but less than half of marketers plan to use analytics to measure their campaigns. Online direct marketing will also increase this year, with 62% of organizations planning an increase in that… Read More
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Black Friday Behavior Versus Attitudes

10 Dec, 2008 By: Zain Raj+
For the last few months, retail industry experts and research firms have been predicting some pretty grim holiday sales numbers. It is no secret that our country is experiencing tough economic times. However, this “Black Friday” surprised many with an increase in sales of 3 percent from last year, according… Read More
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Loyalty. How Do You Do It Right?

03 Dec, 2008 By: Zain Raj+
The idea of inviting customers to join a program, then encourage them to continue trading in exchange for rewards has had a long and distinguished history; from retail to air travel, from magazine subscriptions to credit cards. Because only one in ten programs really work there are skeptics. Their problems… Read More
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Silver Lining: Using the Economic Downturn
to Win Sustainable Customer Loyalty

14 Nov, 2008 By: Zain Raj+
I bet everyone will agree that we are in a significant economic downturn. Consumer confidence is hitting all time lows. Their net worth is declining. Their costs are increasing. They are buying less and they’re focusing on what they need instead of what they want. This is a problem for… Read More
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Strengthening the Euro RSCG Data and CRM capabilities

08 Oct, 2008 By: Zain Raj+
We recently realigned American Student List (ASL), the nation’s leading provider of student and youth marketing data with Euro RSCG Discovery. Clients now more than ever are seeking a unified solution to their marketing challenges, especially when trying to reach Millennials. By adding the 37 years of expertise that ASL… Read More
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Error Message: Are You Sure You Want to Quit this Ad Campaign?

24 Sep, 2008 By: Zain Raj+
Check out the Vanity Fair website, where I give my viewpoint on the new Microsoft advertising campaign featuring Jerry Seinfeld. Read More
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