RAC Recap

06 Mar, 2009 By: Zain Raj+
Not surprisingly, the 2009 Retail Advertising Conference was a huge success. This year, the conference was held in Las Vegas for the first time ever. (Unfortunately for me, Las Vegas was only slightly warmer than Chicago last week). It was great to experience the event amid new scenery. The change… Read More
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Real Issues, Real Solutions, Real Results

24 Feb, 2009 By: Zain Raj+
In today’s challenging economic environment, it is more important than ever to address the issues that matter most to your customers. Now is the time to pay close attention to their changing behaviors and react appropriately. In fact, a new report from Forrester Research shows that customer experience is… Read More
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Why Attend Conferences?

14 Feb, 2009 By: Zain Raj+
“He who learns but does not think, is lost! He who thinks but does not learn is in great danger.” – Confucius As a frequent conference attendee and speaker, I thought I would focus on the value of these types of events for this week’s post. There are many… Read More
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What Can We Learn From Students’ Behavior?

07 Feb, 2009 By: Zain Raj+
Everyone knows that young people – especially students – center their lives around the internet. This is old news. In fact, today’s average student got their first email address at the age of 13 and currently has a mean number of 2.4 email addresses, according to the eROI Student Survey. Read More
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If A Customer Behaves In The Forest And No One Is Around To Analyze It…

31 Jan, 2009 By: Zain Raj+
According to the Annual Marketing Survey by Alterian, companies will continue to invest heavily into online marketing in 2009, but less than half of marketers plan to use analytics to measure their campaigns. Online direct marketing will also increase this year, with 62% of organizations planning an increase in that… Read More
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Black Friday Behavior Versus Attitudes

10 Dec, 2008 By: Zain Raj+
For the last few months, retail industry experts and research firms have been predicting some pretty grim holiday sales numbers. It is no secret that our country is experiencing tough economic times. However, this “Black Friday” surprised many with an increase in sales of 3 percent from last year, according… Read More
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