The First Rule of the Insight Economy™: Core Customers are Your Anchor.

15 Jun, 2015 By: Zain Raj+
A couple of weeks ago, I wrote a blog titled “Who you gonna call? An Expert!.” In this blog I wrote about how today we have a plethora of experts. Whether it is folks giving advice to Tiger Woods on how he can fix his… Read More
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Building and Retaining Customer Loyalty. It’s the Small Things that Matter.

08 Jun, 2015 By: Zain Raj+
It takes a million bricks to build a dam but just one loose brick to destroy it. The same principle applies to building and retaining customer loyalty. It is not the big things that cause the bricks to loosen. Everyone gets the big things right. It is the… Read More
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BB King and Eric Clapton. Learning from the Masters.

01 Jun, 2015 By: Zain Raj+
One of my absolute favorite artists passed away on May 14. I’m talking about Riley B. King, also known as the King of the Blues, one of the most influential musicians of all time. As I was growing up, The Beatles, BB King and Eric Clapton were the… Read More
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Who You Gonna’ Call? An Expert!

26 May, 2015 By: Zain Raj+
About ten years ago, when you needed specific advice or counsel, it was easy to find an expert in that field. You looked for a published author, and who was quoted and referenced by peers and other experts. A significant number of them were academicians and operators who… Read More
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How Marketers Can Cope with Today’s Data Overload

18 May, 2015 By: Zain Raj+
Photo Credit: Leonardo Rizzi “Data, data, so much data…but no insights.” Finding insights from all this data is like finding a needle in a huge haystack. In a study done by the Boston Consulting Group among senior executives of companies with revenues of $1.5B+, they… Read More
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How CMOs Can Win in the Big Data Deluge

11 May, 2015 By: Zain Raj+
In today’s hyper-competitive environment, CMOs continue to be under pressure to deliver consistent and sustainable top line growth while ensuring that they’re spending less each period. So, what’s new, you might ask? Having to deliver on expectations (aggressive though they might be) is not new. They know that. Read More
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