How Marketers Can Cope with Today’s Data Overload

18 May, 2015 By: Zain Raj+
Photo Credit: Leonardo Rizzi “Data, data, so much data…but no insights.” Finding insights from all this data is like finding a needle in a huge haystack. In a study done by the Boston Consulting Group among senior executives of companies with revenues of $1.5B+, they found… Read More
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How CMOs Can Win in the Big Data Deluge

11 May, 2015 By: Zain Raj+
In today’s hyper-competitive environment, CMOs continue to be under pressure to deliver consistent and sustainable top line growth while ensuring that they’re spending less each period. So, what’s new, you might ask? Having to deliver on expectations (aggressive though they might be) is not new. They know that. Read More
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A Veritable Tower of Babel… The “Big Data” World We Live In.

04 May, 2015 By: Zain Raj+
Whatever happened to the more disciplined marketing period we grew up in? Do we even remember that time? I think I was in diapers… but thanks to AMC’s show – MadMen, I can define, even if I can’t relate, to the way the marketing world operated. Here’s what… Read More
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Why McDonald’s Will Thrive in the Insight Economy™

30 Apr, 2015 By: Zain Raj+
My office space at Shapiro+Raj is in the River North area of Chicago. A neighborhood once notorious for its prostitutes and run-down warehouses, is now home to trendy apartment buildings and restaurants and one of the hottest office markets in the U.S. My neighbors are the… Read More
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How to Solve the Biggest Problem Facing Marketers Today

29 Apr, 2015 By: Zain Raj+
Lately, I have been spending a lot of time working with a number of senior marketers as they try to compete in today’s digitally-led, data-deluged business environment. The world is changing quickly and it’s impossible for them to operate as they have in the past. For a while… Read More
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The Indian Influence: Growing in the Data and Technology Worlds.

11 Mar, 2015 By: Zain Raj+
A couple of weeks ago, I spoke at the Global Marketing and Advertising Week 2015 (GMAW). This has become the leading organization representing digital, data and technology marketers in South Asia. I participated in two panel discussions and presented a keynote. I used the forum to introduce my… Read More
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