Unicorns Are Not Real and the Myth of the CMTO

03 Sep, 2014 By: Zain Raj+
So, it seems like summer is officially over, at least in my house. For me, it was marked by coming back from our African vacation to a stark reality. We had two days to stock up on all the supplies my son needed to go back for his… Read More
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CMO Confidence Is Soaring

28 Aug, 2014 By: Zain Raj+
infographic: via CMO Council The eighth annual State of Marketing Report by the Chief Marketing Officer (CMO) Council is out. Even in this hyper-complex marketspace, we see solid optimism. Marketers are making a difference. It’s about time! Look at the stats and… Read More
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Marketing’s Real Role. Leading the Business.

20 Aug, 2014 By: Zain Raj+
by mark sebastian The discussion about marketers and their evolving role in today’s hyper-complex marketspace seems to be very fashionable these days. Korn Ferry, a leading executive recruitment firm just published their 2014 Marking Pulse Survey. Not surprisingly, their research shows… Read More
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One for all. All for one.

04 Aug, 2014 By: Zain Raj+
via Keith Allison One of the most discussed issues is the role of different C-level executives in today’s digitally-led and data-enabled economy. I recently wrote about the need for CEO leadership and active collaboration among the various… Read More
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Who Should Own Digital Transformation?

24 Jul, 2014 By: Zain Raj+
Adage featured a story yesterday based on research done by Brian Solis of the Altimeter Group titled “Most Companies Expect CMO to Lead Digital Transformation.” According to this article, “Eighty-eight percent of companies said they are going through a formal digital transformation… Read More
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7 Reasons Why Starbucks is my Brand Ritual™

21 Jul, 2014 By: Zain Raj+
via https://www.flickr.com/photos/thomasleuthard/ In my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I talk about why it’s important for brands to build a committed bond with their best customers. I also talk about brands that have become a ritual for me. Read More
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