A New Brand Ritual™… Almost.

12 Jun, 2014 By: Zain Raj+
In my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I talk about a four-stage approach for brands to follow in order to become a ritual for their core customers. I give quite a few examples of brands that have become rituals… Read More
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Welcome, Marketers, To the Age of Accountability

10 Jun, 2014 By: Zain Raj+
Last week, I received my weekly Research Brief from The Center For Media Research, titled CEOs Pushing Marketing for Measurement. It peaked my interest because measurement in marketing has been one of my favorite soapbox subjects for years now. The blog post gives the results of… Read More
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Blackhawks, Bonding and Brand Rituals™

29 May, 2014 By: Zain Raj+
I live in Chicago and for the past few weeks, the city has been captivated by the Stanley Cup playoffs and the chance for our beloved Blackhawks to bring home the cup for the second year in a row. As of this posting (and a nail-biting game 5), they’re still… Read More
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How Consistency Creates Brand Rituals™

28 May, 2014 By: Zain Raj+
Ah, Memorial Day Weekend… for many of us it signals the start of summer. For some of us, it’s the first three-day weekend since the holidays and a much needed break. For all of us, it’s a time to remember and be thankful for our brave men and… Read More
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Myth #5: Acquiring New Customers Is Always a Top Priority

22 May, 2014 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I defined five myths that inhibit traditional marketing success. This is the fifth myth and possibly the most important for all businesses, large and small, to grasp in order to drive profitable… Read More
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Art, Inspiration and Memories

13 May, 2014 By: Zain Raj+
Two weekends ago, my wife, daughter and I saw a fascinating exhibition titled: Each Night put Kashmir in Your Dreams by the Indian artist Nilima Sheikh. What made this experience special was having Dr. Madhuvanti “Madhu” Ghose (the first Alsdorf Associate Curator… Read More
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