Who Should Own Digital Transformation?

24 Jul, 2014 By: Zain Raj+
Adage featured a story yesterday based on research done by Brian Solis of the Altimeter Group titled “Most Companies Expect CMO to Lead Digital Transformation.” According to this article, “Eighty-eight percent of companies said they are going through a formal digital transformation… Read More
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7 Reasons Why Starbucks is my Brand Ritual™

21 Jul, 2014 By: Zain Raj+
via https://www.flickr.com/photos/thomasleuthard/ In my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I talk about why it’s important for brands to build a committed bond with their best customers. I also talk about brands that have become a ritual for me. Starbucks… Read More
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Walking the Talk. Yea, Melissa!

09 Jul, 2014 By: Zain Raj+
  For the past few years, we have heard talk about how companies need to become customer-centric and CEOs need to lead this change by focusing on customer engagement. There have been a number of articles about the need for the CEO to become the CCO (yes, you… Read More
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3 Solutions to Survive In Today’s Sound-Bite Society

02 Jul, 2014 By: Zain Raj+
Photo Credit: Instavantage via Flickr In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I talk about how we’re living in a time-starved world. Consumers don’t want long messages anymore. They are very happy with… Read More
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Sound Bite Society

30 Jun, 2014 By: Zain Raj+
“In a Sound Bite Society, we know intuitively that no one nugget of content can possibly provide enough information for us to make an informed choice. The trick, we learn, is to string together a succession of sound bites that, taken together, convey some sense of assurance that… Read More
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Why 24/7 is the New Normal

26 Jun, 2014 By: Zain Raj+
We, as marketers, know that, now more than ever, we need to build committed bonds with our customers. This is not easy. In my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I discuss the societal epidemic of time-starvation and the reasons… Read More
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